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Whether your company is large or small, it can be challenging to find someone who has a good grasp on the best ways to market the business online. If you’re a small business, you likely do not have much of a budget for marketing and possibly rely on one person to handle all the marketing. As the owner, you might even be responsible for the marketing on your own, on top of running all the other major aspects of the company. Luckily, there are plenty of options available to find ways to outsource your social media and content creation. Here are tips are choosing the best outsourcing method for your business and brand.

Tap local resources

If you’re looking to outsource content marketing and social media work for your business, it’s best to start locally. No matter where you are, there’s sure to be plenty of freelancers in your area who offer great rates and will work closely with you to establish what you want. If you’re close to a college, you could also offer an internship to a student studying marketing, communications, or some related field. Most college students are looking for experience to add to their resume and it can be a great chance to get to know a potential future employee.

Find someone talented

While you can easily outsource anything for your company online, you might not always know how experienced the person you’re working with actually is. Ask for a portfolio and examples of their work; most professionals have some form of a website or can readily provide examples of projects they’ve worked on in the past. Make sure whoever you ultimately choose to work with has the skills necessary for what you want to accomplish.

Communicate with them

Once you choose who you want to work with, it’s important to openly communicate with them about what you’d like to outsource for your brand. Create clear goals and expectations and learn about their methods and how they’ll work on creating and marketing content and managing social media for your business. Throughout the partnership, continue communicating to make sure everything is up to standard.

Be clear on your brand

In order to get the type of work you’re looking for, you need to clearly communicate what your brand is and what standards you’d like to see. There are the basics, such as the type of font and color scheme you use, but also have clear guidelines about the personality of your brand and what you do and don’t support.

Determine what you’d like to see

Be clear on what type of work you’re looking for. Maybe you want to generate your own content, but outsource the social media management. Maybe you feel comfortable handling Facebook or Twitter, but want someone to design and post on a website. Determine what you’re looking for and then work with whoever you’re outsourcing to so you’re on the same page.